Born Primitive: Gym to Street Style

  • Thread starter Bentle Mazali
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Bentle Mazali

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Born Primitive was founded in 2013 by CEO Aimee Kim. The brand aims to empower women through stylish and affordable clothing made ethically and sustainably.

Brand Values​

Born Primitive is committed to ethical and sustainable practices. They source only sustainable materials and fabrics, working with fair trade partners to ensure safe working conditions and fair wages for all workers in their supply chain.

Born Primitive believes that fashion should make you feel empowered and connected to something greater. Their collections are designed to inspire confidence from the inside out. The company's hope is that each piece helps the wearer tap into their most powerful, “primitive” self.

Born Primitive seeks to bring more love, empowerment, and connection into the world through the shared experience of fashion. Their social mission is to spread positivity and bring people together through stylish, ethically-made clothing. A portion of the profits goes to support causes like women's education and empowerment.

Brand Story​

Aimee Kim founded Born Primitive to create stylish, affordable clothing for women that also makes a positive impact. While working as a fashion designer, Aimee became increasingly aware of the harmful effects of fast fashion. She was determined to build a brand that aligned with her values of empowerment, ethics, and sustainability.

Born Primitive launched with a single t-shirt design - the “Love” tee featuring a handwritten message of love and positivity. Customer response was overwhelming, demonstrating the desire for clothing that is stylish, affordable and meaningful. Born Primitive has since expanded into a full collection of tops, dresses, jumpsuits, sets and more - all made ethically and sustainably.

Headquartered in Los Angeles, Born Primitive now ships globally and aims to spread their mission of empowerment through fashion worldwide. The brand continues to push the boundaries of ethical fashion, proving that style and substance can absolutely coexist.

Born Primitive's Shipping and Return Policies​

Born Primitive offers standard ground shipping within the contiguous United States, with delivery in 3 to 7 business days. Shipping rates start at $4.99 for orders under $50 and are free for orders over $50. Born Primitive also provides expedited 2-day and overnight shipping for an additional fee.

Return Policy​

Born Primitive accepts returns on most items within 30 days of delivery for a full refund. Some sale items are final and cannot be returned. To initiate a return, you must contact Born Primitive's customer service to obtain a return authorization and return shipping label. Once you ship the item back, allow 3 to 5 business days for Born Primitive to process your return. Credit card refunds can take up to 10 business days to appear on your statement.

Born Primitive will refund the purchase price of the item, but the customer is responsible for the return shipping costs. Returned items must be unworn, unwashed, and have all tags still attached. Intimate apparel cannot be returned for hygienic reasons.


If you receive an item that does not fit properly or you would like to exchange it for a different size or color, contact Born Primitive's customer service within 30 days of delivery to request an exchange. You will need to return the original item before the exchange item can be shipped. The customer is responsible for the return shipping costs on exchanges. The exchange item will be shipped once Born Primitive receives and processes the return.

Born Primitive aims to provide a hassle-free shopping experience with flexible shipping and return options. By offering free standard shipping on larger orders and a generous 30-day return window, customers can shop with confidence knowing they have plenty of time to try on their new pieces at home and make any needed returns or exchanges. The specific stipulations around return eligibility help Born Primitive control loss and prevent fraud while still giving customers flexibility. Overall, Born Primitive's shipping and return policies strive to strike a balance between affordability, convenience, and responsible business practices.

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